Vol. III No. 8  September 2010
Aspen Institute Center For Business Education: Preparing leaders for social and environmental stewardship. E-newsletter
Featured Topic
UN Millennium Development Goals and Business Education
 

The United Nations' Millennium Development Goals (MDG) Summit convenes on September 20-22, 2010 in New York City.  Through the MDG, the UN calls on government, development institutions and business to contribute to better health and food security for the world's people, and environmental sustainability for the planet.

 
Given the central role that business plays in the MDG, some business schools are incorporating the Goals into their courses.  At right are links to syllabi for two courses that center around the Millennium Development Goals, as well as two reports, available at CasePlace.org, that may be useful for teaching on this topic.  Do you teach on the MDG?  Contact Rachel Shattuck to let us know more. 
   
 
 
 
 
Read Aspen BSP's Updated "Compelling Case for Change" on Short-Termism 
 
What evidence supports the hypothesis that U.S. companies and capital markets are increasingly focused on short-term results?
 
If an overly short-term market focus dominates, how are firms, investors, and the economy impacted?

Aspen BSP has recently updated its "Compelling Case for Change," which addresses these two questions in laying out evidence that short-termism's impact on the market is negative and widespread. The document can serve as a useful starting point for class discussion.  Click here to view the "Compelling Case for Change."
New This Month at CasePlace.org 
Aspen CBE Announcements
NACIE Chairman Steve Case Seeks Ideas to Promote Entrepreneurship
 
Following a recent meeting of the National Council on Innovation and Entrepreneurship (NACIE), AOL co-founder and NACIE co-chairman Steve Case recorded some thoughts on NACIE's agenda and on the value of entrepreneurship to the broader economy.  Click here to view the video and learn how to get involved.
Aspens' Annual Faculty and Dissertation Award Winners to Be Announced on October 6 
 
Encouraging and supporting business school faculty is central to the success of many of the Aspen Institute's Center for Business Education initiatives. 
 
For almost a decade, the Aspen Institute's Faculty Pioneer and Dissertation Proposal Awards have recognized exceptional faculty and Ph.D. students who are leaders in integrating social and environmental issues into their research and teaching.  We will be announcing this year's award winners on October 6.  For more information on our awards programs, visit www.aspencbe.org.
Aspen Faculty Pioneer Wins SIM
Best Book Award
 
Timothy L. Fort, who won Aspen's Academic Leadership Award in 2003, has recently received another honor.  His book, Business, Integrity, and Peace, won the SIM Best Book Award.  SIM is the Social Issues in Management division of the Academy of Management.  Congratulations, Tim!
Follow Us on Twitter! 
 

Aspen CBE has entered the social media age, and we are now tweeting up a storm from our offices in New York City.  Go to twitter.com/aspenbized to follow us and join the conversation.

 
Partner Page Announcements
GWU Conference Explores Corporate Responsibility in a Global Economy 
 
What is a corporation's role in society? What constitutes responsible capitalism? And how can corporate responsibility be defined and measured? These were among the questions explored during a recent Institute for Corporate Responsibility conference at the George Washington University School of Business.  The Sept. 9-10 event, "Corporate Responsibility in a Global Economy: Industries, Issues and Nation States," drew participants from the business community, academia and organizations such as the United States Institute for Peace.  Visit the ICR's web site to learn more about the conference, and view GWU's partner page on CasePlace.org.
Stanford Prof Publishes New Book on Social Media and Social Good 
 
In their 2010 book The Dragonfly Effect, Stanford Professor Jennifer Aaker and economist Andy Smith provide tools and strategies for using social media to create social good. Named for the insect's ability to move in any direction when its four wings are in concert, The Dragonfly Effect introduces a model for leveraging online tools such as Twitter, Facebook, YouTube, and blogs. Aaker and Smith draw on psychological insights and design thinking to optimize the strategy.  Click here to learn more about The Dragonfly Effect.
The Aspen Institute's Center for Business Education encourages future business leaders to innovate at the intersection of corporate profits and social impacts.  Our goal is bold and long-term: to radically re-orient the MBA degree to embrace the principles of corporate citizenship and sustainability.

Publications Library
Calendar Explore the Center's entire Publications Library, including journal articles written by Aspen Institute staff, speeches, audio recordings, and a variety of thought leadership pieces...
 
 
accenture report cover
Learn What Citizens in Sixteen Countries Think of Their Health Care 
 
 
The Accenture Institute for Health & Public Service Value has published a report examining citizens' view of health care services-and the government's role in improving these services-in sixteen countries, including the U.S., the U.K. and Canada. View the executive summary and findings from the global survey.
 
The Institute is dedicated to promoting high performance in the health care sector and in public service delivery, policy-making and governance through research and development initiatives. To learn more, click here. Steve Rohleder, Group Chief Executive of Accenture's Health & Public Service operating group, will be a featured speaker at Aspen's 2010 Business and Society Forum, to be held October 26-27 in New York City.
Check Out Judith 
Samuelson's Article in the Latest Stanford Social Innovation Review  
 
Aspen BSP Executive Director Judith Samuelson's article in the Fall Stanford Social Innovation Review, entitled "Big Business Matters," discusses how major corporations can be refurbished with social entrepreneurship's best features.  Visit the SSIR web site to read more.  (Subscription required)
 
Aspen CBE Announcements
Join Us for a Web Conference on Work-Life Balance 
 
What can business schools do to help promote better work-life in-tegration and flexibility in the glo-bal workplace?  Join The Aspen Institute and Walden University for a web conference on this question on Thursday, October 14 at 12 noon Eastern. 
 
Hear from Anne Weisberg, a Talent Director at Deloitte, about the kind of flexibility organizations have a-dopted to enhance work and life outcomes, and how business acad-emics can get involved in helping their own institutions, and business leaders, do the same.
 
Get Professor Stew Friedman's perspective as Director of the Work/Life Integration Project at The Wharton School. His Total Leadership approach has been shown to improve performance at work, at home, in the community, and for personal life (mind, body, and spirit).
 
To RSVP contact Garrett Barr.
2011-2012 Beyond Grey Pinstripes Cycle Begins This October 
 
Aspen CBE is continuing its second decade of Beyond Grey Pin-stripes with a new cycle of the 
business school survey and rank-ing. In early October we will be hosting introductory web conferences to prepare schools for the upcoming cycle. The survey will open in late October. Release of the next Beyond Grey Pinstripes report and ranking is scheduled
for fall 2011. Visit www.beyondgreypinstripes.org for more details.
Giving Voice to Values Is Now in Book Form!
 

Dr. Mary C. Gentile's new book Giving Voice to Values: How to Speak Your Mind When You Know What's Right, based on the business ethics curriculum of the same name, has recently been released by Yale University Press.  Aspen CBE co-founded and helped to incubate the curriculum, and we are thrilled to see it reach an even wider audience.  Challenging 

assumptions about business ethics at companies and business schools, Gentile argues that often the issue isn't distinguishing what is right or wrong, but knowing how to act on your values despite opposing pressure. Click here for more information.
Tickets Available for Aspen's Business and Society Forum
 

Q: What do a Nobel Laureate, a Buddhist scholar, an energy CEO, and a Google executive have in common?

 

A: They'll share their views on measuring success at the Aspen Institute Business & Society Program's 2nd annual forum in New York City, October 26-27.
 
Undertaken in partnership with the NYU Stern School of Business and Bloomberg Television, this 1.5 day forum will bring together pro-vocative thinkers for conversations about issues that are on the public mind, with a particular focus on the role of business in society. Major funding is being provided by Accenture. Register here: www.Regonline.com/2010AspenInNYC
 
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